AMBASSADORS OF FRENCH CEREALS TOWARDS EXPORT CUSTOMERS
The action of France Export Céréales has historically been focused on countries outside the European Union, where the growing and still growing markets are, and where there is no direct relationship between storage companies and the target users. Storage companies are less aware of the needs of their end-users and do not identify the specific features of the French offer. On the other hand, as European processors turn first to intra-community origins, whereas for third countries, all origins are always competing. Since January 1, 2017, INTERCEREALES has decided to entrust to France Export Céréales promotional actions in the European Union, previously undertaken by FranceAgriMer. In these countries, customers (millers, semolina, starch producers and livestock feed manufacturers) are mainly in direct contact with French storage companies and identify rather well the cereal resource in the regions where they get their grain supply. But the origins of imported cereals are diversifying, and it is important for France, as a major exporter, to continually be active with these customers. The targeted countries or geographical areas differ according to the products. As the country is the appropriate link to identify the pair country x products, there are distinct actions for each product according to the countries.
AMBASSADORS OF OUR CUSTOMERS TO THE FRENCH VALUE CHAIN
The mission of France Export Céréales is also to inform producers, storage companies (cooperatives and traders) and their organisations about the current and future needs of our customers, for quantity and quality, and the threats and opportunities for our exports, regarding competitors. To let people know how our cereals are perceived, the strengths and weaknesses of the French offer, we communicate on the adaptation required to keep existing customers and conquer new markets.
Seminars presenting the value chain and the French offer, Hosting of foreign delegations in France, Technical cooperation with the Maghreb Grain Boards…
ACTIONS TOWARDS PRODUCERS
FEC offices’ newsletters, Annual export day for the French value chain, Participation in value chain’s working groups…